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Lensvelt Highlights Nothing New at Salone del Mobile 2018

There is a new rebel on the block. It’s name is Lensvelt, the distinctive Dutch furniture label.
Between the Royal Palace of Milan and Fondazione Prada there was this burstling, exciting and vibrant spot: Fondazione Lensvelt, a nod to Fondazione Prada. Located in Museo Diocesano, Lensvelt exhibited Nothing New during the Salone del Mobile 2018.
Lensvelt presents an anti-statement against the endless buying of new items that we do not need, while the existing furniture is still in perfect condition.
There were no new product to be seen. After all Lensvelt doesn’t create fashion items, it creates sustainable, timeless designs. Lensvelt only develops new products when there is a genuine need for it.

Curator, entrepreneur and publicist Anne van der Zwaag conceived the ingenious concept for Nothing New in which Lensvelt reuses existing furniture by temporarily buying it back through Marktplaats, Ebay and 1st Dibs, by borrowing the furniture and exhibiting it’s own showroom items.
The repurchased design icons from Lensvelt are from topdesigners: Studio Job, Richard Hutten, Marcel Wanders, Maarten Baas, Ronald Hooft, Piet Hein Eek, Maarten van Severen, Bertjan Pot, Atelier van Lieshout, Rick Minkes, Ineke Hans, Gerrit Rietveld, and Simo Heikkilä.

Maarten Spruyt, a premier stylist and exhibition designer, designed the exciting and somewhat uncomfortable installation. In a never-before-seen moving spectacle, Spruyt brought together Lensvelt’s iconic designs with autonomous art works and installations of famous artists that are not commonly seen at a design fair such as Milan: Joep van Lieshout, Felix Burger, Christiaan Zwanikken, Sander Breure and Witte van Hulzen, Michel Voet, Marleen Sleeuwits, Isabelle Wenzel, Kevin Power, Alet Pilon and Freudenthal Verhagen. This led to an exciting interaction between disciplines. For Maarten Spruyt Nothing New means a retrospective of the sixties and seventies, a period that shows parallels with the political situation and the rapid changes in the world today. It is also the period in which Lensvelt was founded (1962). Spruyt transformed the gallery under the seven arches of the Museo Diocesano into a furniture production and assembly line.

Next to the exhibition was the rebellious bar: Bar Anne. Architectural firm Space Encounters and Anne van der Zwaag created a functional exposition, a low-threshold relaxation hangout, experience, meeting and networking space, creative hub and food hall on the same location.

PRODUCTEN GEBRUIKT IN DIT PROJECT

Beurzen, Projects

Baas & Lensvelt, May I have your attention, please? Milan 2017

Baas & Lensvelt present ‘May I have your attention, please?’ during the Salone del Mobile in Milan 2017.
Every year at the Salone del Mobile we witness this cry for attention. Large corporations with spectacular presentations, young designers with renewed ideas.
See me, hear me, look at my work! This inspired Maarten Baas to use the title ‘May I have your attention, please?’.

There are dozens of whispering horns that come together as a whole. ‘May I have your attention, please?’ is the presentation of the Maarten Baas 101 Chair, designed by Maarten Baas for Lensvelt.

Each chair is unique. There are 8 different standard backshapes available, A -H. Every item is available in 14 standard upholsteries.

Baas & Lensvelt won Milano Design Award 2017, Best Concept.

Products used in this project

Beurzen

Milan and Studio Job Salone del Mobile 2011

At the Salone Internazionale del Mobile of 2011 Lensvelt presented for the first time the Job Cabinet by Studio Job. Also on display were the AVL Skull, AVL Workbench, and AVL Office Chair by Joep van Lieshout and the crate cabinet by Mark van der Gronden.

PRODUCTEN GEBRUIKT IN DIT PROJECT

Beurzen, Maarten van Severen

Maarten Van Severen installation by OMA in Milan

Lensvelt exhibited at Salone del Mobile Milan with OMA architects in 2014, in district Ventura Lambrate. The exhibition was dedicated to the permanent collection of the Flemish furniture designer Maarten Van Severen. The world renowned designer (deceased in 2005) is recognized as one of the greatest designers of our time. The entire private collection of Maarten Van Severen was presented for the first time during this exposition in Italy. The pieces of the collection were shown in a 3D environment designed by OMA Architects. They created a scene with graphic prints, 3D objects and pictures allowing the visitor to imagine themselves walking through the former studio of Maarten Van Severen. Maarten Van Severen, OMA and Lensvelt have collaborated in the past on various projects such as the Dutch Embassy in Berlin and the Central Library in Seattle. In 2013 Lensvelt took over the rights for the production of the Maarten Van Severen Collection.

Installation: OMA, www.oma.eu
Photographer: Jan Willem Kaldenbach (most pictures).

PRODUCTS USED IN THIS PROJECT

Beurzen

Milan and Studio Job 2013

Presentation by Studio Job in the historic Sala Cenacolo at the Museum of Science and Technology in Milan.

Lensvelt continues to push the boundaries of design with the new Studio Job Office Series: elements of the furniture are dipped in gold and stand out against the achromatic white objects.

Lensvelt introduced the Job Buffet, the Job Office Desk and the Job Office Desk Lamp during this 2013 exhibition. The Job Office Furniture series is characterised by large gold accessories such as a drawer handle in the shape of a nose and a large golden key.

Photographer: Ilco Kemmere.

PRODUCTS USED IN THIS PROJECT

Beurzen

Furnication – WWIII Milan

Furnication-WWIII (world war three) was an exhibition in Milan in honor of 12.5 years cooperation between Atelier van Lieshout and Lensvelt. At the exhibition the AVL pieces were presented in a special color for this event: blue.

More? Check the interview with Joep van Lieshout about Furnication – WWIII.

PRODUCTS USED IN THIS PROJECT

Beurzen

Kortrijk Interior

Lensvelt introduced the fast delivery program ‘Lensvelt On Stock’ at Kortrijk Interior 2012 with a stand made of wooden crates.

Click here for the video about Lensvelt on Kortrijk Interieur

Click here for the video about Lensvelt On Stock – behind the scenes.

Photographer: Roos Aldershoff

PRODUCTS USED IN THIS PROJECT

Beurzen

Infernopolis Rotterdam

The Infernopolis exhibition by Atelier Van Lieshout in the port of Rotterdam was a great success. The exhibition drew 20,315 visitors to the port of Rotterdam. A former Submarine Wharf in the Port of Rotterdam was transformed into the largest exhibition space in the Netherlands. The warehouse of almost 5000m2 has a chilling setting where medical instruments, vacuum pumps, silos, skulls, skeletons, giant sperm cells and organs played the leading role.

The warehouse was also furnished with Lensvelt AVL Glyder couches in different dimensions and many AVL Shakers.

Photographer: Frans Strous.

PRODUCTS USED IN THIS PROJECT