This sustainable idea was the then management of Het Nieuwe Instituut. And so the Deejay’s that designer Dirk van Berkel had already designed for Lensvelt from Amsterdam in 2001 to Rotterdam.
The New Institute was created in 2013 from a merger of the NAI, Premsela: Dutch Institute for Design and Fashion and Virtual Platform: knowledge institute for e-culture. It builds on these three institutions from which it originated. This is also linked to the decision of the then management to take the furniture to Rotterdam; they contribute to the character of Het Nieuwe Instituut. Deejay’s also fit in with the sustainable way of doing business and design that Lensvelt has as a starting point.
In the building in Museum Park Rotterdam, after a special design by Jo Coenen, the up-marketed Deejay’s are standing as if they had always been there. They are used in Workspace: workplaces for creative entrepreneurs and enterprising creatives from the world of architecture, design and digital culture. ‘The nice thing about the furniture is that it is very durable and can be used in many different ways, both in a formal and less formal setting’, they say at Het Nieuwe Instituut.
And that is exactly what Van Berkel had in mind at the time: designing a stubborn seating furniture that is informal because of the simple, comfortable-looking shape of the cockpit and the slender legs. But that simultaneously exudes formality as an upholstered armchair with a chic leather upholstery. Deejay has another advantage: the chair is easy to move because the four legs are equipped with swivel wheels.
Deejay meets the demand for high-quality furniture that can be used for conferences, seminars and other gatherings. The fully upholstered chair is therefore also available with a handy integrated, foldable writing board. The seat and back cushions can be removed by Velcro.