Lensvelt and …,staat launch The Chair!

 

The communication and design agency …,staat already had a broad portfolio, from design for Nike and Bugaboo to the design of the jenever (Dutch gin) bottle for Bols. It can now add a chair to this: The Chair, produced by Lensvelt.

Yesterday, on February 22nd, The Chair was launched in the Lensvelt Gallery at Herengracht 178, Amsterdam. This happened in the great company of the designers as well as prominent guests from the Dutch design industry.

The Chair has a striking slim line with fragile insect-like legs. With a handy handle and coat hanger processed in the frame. The Chair is a timeless, contemporary chair with a quirky joke.

 

Jochem Leegstra and Hans Lensvelt.
Picture: Jan Willem Kaldenbach.

Agency …,staat was working on a large-scale hospitality project, a hotel for which the chairs were meant. Even though there are thousands of chairs in this world, they decided to see if they could design something special themselves, says Jochem Leegstra, founder and creative director of ….,staat.

…,staat designed a timeless chair to place it behind a desk in a hotel room. The requirements: not so slick and “design” that the chair determines the whole interior, and not a classic or retro model but a version that touches the spirit of the times.

Launch of The Chair (D-Chair),
Lensvelt Gallery, Herengracht 178, Amsterdam.
Producing the first model turned out to be too difficult and …,staat needed to make too many concessions. …,staat had already invested hundreds of hours in sketching and rendering when Leegstra talked to Hans Lensvelt. Lensvelt took The Chair (also called D-Chair) into production.

 

Launch of The Chair (D-Chair),
Lensvelt Gallery, Herengracht 178, Amsterdam.
Hans Lensvelt: “The Chair fits perfectly in the existing portfolio of my furniture label. The Chair is affordable and comfortable, fitting right along  with the 101 chairs of Maarten Baas and That chair of Richard Hutten, it’s a great addition to the collection.
The Chair has a frame of powder coated steel from Italy, a seat made of birch wood from Belgium, and is designed and assembled in the Netherlands. Besides being European, the chair is also very affordable.
The Chair is available in a number of colors and materials and will soon be supplemented with a barstool and a low armchair with the same lines and options.

 

The Chair (or D-chair) in the Lensvelt Gallery,
Herengracht 178, Amsterdam.

Picture: Jan Willem Kaldenbach.
 About …,Staat
Jochem Leegstra and Julia Kortekaas founded the communication and design agency in 2000. The studio has grown into a creative agency with a broad portfolio n communication and design. …,staat holds its own in the field of architecture, film, branding, identity, strategy and communication, as well as in the field of graphic, interior, interactive, motion and experience design and creative direction. The clients are also very diverse: from Bugaboo International, Groninger Museum, WGSN and Heineken to Nike, MTV, The Student Hotel and Cartier. Last year …,staat relocated to the former Werkheater and opened NewWerktheater, with a restaurant, cafe, workplaces, photo studio, exhibitions and the smallest shop: ShopShopShop.
Buy the Lensvelt …,Staat D-Chair of Wood

 

€ 218,00 incl. VAT
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Buy the Lensvelt …,Staat D-Chair Upholstered

 

€ 345,00 incl. VAT
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The Chair (or D-chair) in the Lensvelt Gallery,
Herengracht 178, Amsterdam.

Picture: Jan Willem Kaldenbach.