Lensvelt presents Nothing New at Salone del Mobile 2018
There is a new rebel on the block. It’s name is Lensvelt, the distinctive Dutch furniture label.
Between the Royal Palace of Milan and Fondazione Prada there was this burstling, exciting and vibrant spot: Fondazione Lensvelt, a nod to Fondazione Prada. Located in Museo Diocesano, Lensvelt exhibited Nothing New during the Salone del Mobile 2018.
Lensvelt presents an anti-statement against the endless buying of new items that we do not need, while the existing furniture is still in perfect condition.
There were no new product to be seen. After all Lensvelt doesn’t create fashion items, it creates sustainable, timeless designs. Lensvelt only develops new products when there is a genuine need for it.
Curator, entrepreneur and publicist Anne van der Zwaag conceived the ingenious concept for Nothing New in which Lensvelt reuses existing furniture by temporarily buying it back through Marktplaats, Ebay and 1st Dibs, by borrowing the furniture and exhibiting it’s own showroom items.
The repurchased design icons from Lensvelt are from topdesigners: Studio Job, Richard Hutten, Marcel Wanders, Maarten Baas, Ronald Hooft, Piet Hein Eek, Maarten van Severen, Bertjan Pot, Atelier van Lieshout, Rick Minkes, Ineke Hans, Gerrit Rietveld, and Simo Heikkilä.
Maarten Spruyt, a premier stylist and exhibition designer, designed the exciting and somewhat uncomfortable installation. In a never-before-seen moving spectacle, Spruyt brought together Lensvelt’s iconic designs with autonomous art works and installations of famous artists that are not commonly seen at a design fair such as Milan: Joep van Lieshout, Felix Burger, Christiaan Zwanikken, Sander Breure and Witte van Hulzen, Michel Voet, Marleen Sleeuwits, Isabelle Wenzel, Kevin Power, Alet Pilon and Freudenthal Verhagen. This led to an exciting interaction between disciplines. For Maarten Spruyt Nothing New means a retrospective of the sixties and seventies, a period that shows parallels with the political situation and the rapid changes in the world today. It is also the period in which Lensvelt was founded (1962). Spruyt transformed the gallery under the seven arches of the Museo Diocesano into a furniture production and assembly line.
Next to the exhibition was the rebellious bar: Bar Anne. Architectural firm Space Encounters and Anne van der Zwaag created a functional exposition, a low-threshold relaxation hangout, experience, meeting and networking space, creative hub and food hall on the same location.