“Truly…Gezellig.” This is how President Barack Obama summarized the Nuclear Security Summit in The Hague,
after spending two long days sitting in a special edition of Lensvelt’s AVL Presidential Chair.
A total of 58 world leaders sat in the chair. As a version especially produced for the summit, it has a higher backrest for extra status, is upholstered in ‘stone-grey dynamica silk’ and fitted with a white powder coated base. The chair was chosen as the best option by the organisation of the NSS because of its comfort and because it is a Dutch design.
Widespread attention for Presidential Chair
The chair was designed for Lensvelt as the AVL Office Chair by Atelier Van Lieshout, the original model in a slightly different shape. The Presidential edition, that was custom made for this summit, was extensively covered by the media. De Volkskrant even devoted almost half a page to it and quoted several people on the subject, including the artist Joep van Lieshout. He said that he’d rather that the world leaders had visited his exhibition.
Not only Obama, but Angela Merkel, Mark Rutte, and, below, the beaming Prime Minister of the United Kingom David Cameron also felt right at home in the AVL Presidential Chair. Lensvelt provided the N.S.S. with a total of 166 chairs of this type.
Lensvelt delivered 116 Presidential Chairs to the summit. The manufacturer worked together with Fraai projects from Raamsdonksveer, Alvero furniture rentals and Canoof vintage classics.
Thanks to a smart rental construction conceived by the three companies, the organisation of N.S.S. was able to furnish the building with a wide variety of the very best pieces of Dutch Design, without spending too much money.
‘Flagrant Holland promotion’
NRC Handelsblad ran the headline “Flagrant Holland promotion turns out well”. The newspaper referred to the expeditious way in which the Dutch cultural world has taken this summit as an opportunity to promote Dutch art and culture.
Obama was photographed in
front of the painting ‘Victory Boogie Woogie’, the President held a press conference in front of De Nachtwacht and the interior receiving the world leaders was heavy with Dutch Design. According to the newspaper, it was a prime example of Holland Branding.
According to Hans Lensvelt, who was also quoted in the newspaper, the Holland Branding at the summit is an excellent example for the Dutch government.
Lensvelt: “The governement is spending too much money on art funds. It’s better to spend it on assignments for architects and designers.