Salone del Mobile 2018

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Retrospect at the remarkable never seen before presentation of Lensvelt, the distinctive, engaged and idiosyncratic Dutch non-design furniture label and project designer. Nothing New was the spectacular anti-statement during the Salone del Mobile 2018 in Museo Diocesano in Milan.

The concept by curator, entrepreneur and publicist Anne van der Zwaag is an anti-statement against the endless buying of new items that we do not need, while the existing furniture is still in perfect condition. So Lensvelt did not present any new products. After all Lensvelt doesn’t create fashion items, it creates sustainable, timeless designs and only when there is a need for it. Lensvelt reused existing furniture by temporarily buying it back through Marktplaats, Ebay and 1st Dibs, by borrowing the furniture and exhibiting it’s own showroom items.

The premier stylist and exhibition designer Maarten Spruyt, designed the exciting installation. In a moving spectacle, he brought together Lensvelt’s iconic design furniture with autonomous art works and installations of famous artists. For the stylist Nothing New ment a retrospective of the sixties and seventies. A period in which Lensvelt was founded (1962) and that shows parallels with the political situation and the rapid changes in the world today.

Retrospect at the remarkable never seen before presentation of Lensvelt, the distinctive, engaged and idiosyncratic Dutch non-design furniture label and project designer. Nothing New was the spectacular anti-statement during the Salone del Mobile 2018 in Museo Diocesano in Milan.

The concept by curator, entrepreneur and publicist Anne van der Zwaag is an anti-statement against the endless buying of new items that we do not need, while the existing furniture is still in perfect condition. So Lensvelt did not present any new products. After all Lensvelt doesn’t create fashion items, it creates sustainable, timeless designs and only when there is a need for it. Lensvelt reused existing furniture by temporarily buying it back through Marktplaats, Ebay and 1st Dibs, by borrowing the furniture and exhibiting it’s own showroom items.

The premier stylist and exhibition designer Maarten Spruyt, designed the exciting installation. In a moving spectacle, he brought together Lensvelt’s iconic design furniture with autonomous art works and installations of famous artists. For the stylist Nothing New ment a retrospective of the sixties and seventies. A period in which Lensvelt was founded (1962) and that shows parallels with the political situation and the rapid changes in the world today.

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