With the All New presentation during the Milan Design Week, Lensvelt will show a mix of eight new products, extensions of existing collections and classics, in collaboration with internationally renowned designers, architects and artists. The rough industrial space under the arches of Ventura Centrale is transformed into a glowing theater with the scenography of JPS.architects. Here Lensvelt exhibits a spectacular show in collaboration with Modular Lighting Instruments.
All New is a nod to last year when Lensvelt presented Nothing New in Milan as a sustainable statement against all the profusion of design. This year however, a lot is new. ‘Developing products is often a long process, you never know when a design will be finished’, Hans Lensvelt knows. This year, the pieces of furniture developed by Lensvelt together with various international architects, designers and artists, are ready to be shown to the international public at the same time.
Two distinct, non-conformist brands, Modular Lighting Instruments and Lensvelt are working together on the spectacular show in Milan. Lensvelt launches a large number of firsts: the New Chesterfield armchair by architects Baranowitz + Kronenberg, Table system FIVE by Luc Binst / B brand, the modular seating system Blocks by OMA, the New Balance sofa by Fabio Novembre, chairs from i29, Piet Boon and Rick Minkes, and a debutant: a coat rack by Stefaan Jamaer. Furniture – often with a twist – that is accessible, affordable and applicable for everyone.
In addition, Lensvelt will show expansions of successful chair collections by Richard Hutten (This Chair, This Barstool), Maarten Baas (Maarten Baas Chairs) and Atelier Van Lieshout (Lazy Modernist and Office Chair), and famous classics such as the Military Chair by Gerrit Rietveld and various furniture by Maarten Van Severen.
Over the years the company has proven itself to be a distinct brand, with often award winning projects and presentations during the Milan Design Week. With the Boring Collection Lensvelt won the prestigious Milano Design Award 2016, Best Concept together with Space Encounters. And in 2017 again for May I Have Your Attention, Please? with the Maarten Baas 101 Chair.