TONIGHT Rethinking Design / Book Launch / 12 April / Milan


Lensvelt and Modular Lighting Instruments invite you to the book launch of Renny Ramakers Rethinking Design.
12 April 2019, 7 PM – 8:15 PM
Ventura Centrale, Via Ferrante Aporti 19, Milan

You are cordially invited to join us tonight!

Renny Ramakers is realizing projects that combine virtual technologies and social media with the craft of design to develop new social relations. For more than three decades, the Dutch art historian, critic, and curator has been influencing the nature and purpose of design. As co-founder of the Droog Design collective, she has championed the notion of furniture and industrial design as a rethinking of today’s world.

When Droog first exhibited at the Milan furniture fair in 1993, its assemblies of found materials and witty forms instantly changed the landscape of design. Since then, Ramakers has worked with makers and creators to move beyond slick objects and towards critical projects that open our eyes to our multifaceted realities while offering easy access and great joy to users.

Author Aaron Betsky describes the ways Renny Ramakers has emphasized the mix of high and low cultures, the reuse of images, the importance of wit, the necessity of user participation, the elegance of the undressed object, and the possibility of design acting as a catalyst to create social change. This volume will survey the work Ramakers has done since 1980 as the author of countless articles and books on design, as the promotor of Droog, as project director and curator, and as thinker.

Author Aaron Betsky
Foreword Wim Pijbes
Design Irma Boom
Publisher Lars Müller Publishers

15 × 21,5 cm, 6 × 8 ½ in
ca. 308 pages, ca. 400 illustrations
2019, 978-3-03778-569-0, English

‘I am very happy with the publication of a new book about my life and work: “Renny Ramakers – Rethinking Design”. The book is written by Aaron Betsky and based on conversations with me and people close to me personally and professionally. Through hundreds of documents, designed into a beautiful whole by Irma Boom, Aaron explains about my work in the world of design as a writer, curator and thinker. It presents not only my personal history but also our ideas about design, culture and politics.
The book is published by Lars Müller Publishers.’
– Renny Ramakers


Renny Ramakers is the co-founder and creative director of Droog design. In 1993 she and Gijs Bakker started Droog as an anti-statement; a down to earth design mentality with a human touch that opposed the high style and form-based world of design. Today Ramakers creates projects, curates interactive design festivals, and lectures worldwide. As a critic, she has contributed to international magazines, books and catalogues, and authored several books. In 2014 she initiated Design+Desires, a program which explores how the dreams, passions and needs of city dwellers can shape the city of the 21st century. Currently, Ramakers is curator of N’GOLÁ Festival, the 8th edition of the biennial of the African island country São Tomé e Príncipe.

Irma Boom is a graphic designer—who specializes in book making. Boom has been described as ‘The Queen of Books’, having created over 300 books and is well reputed for her artistic autonomy within her field. Her bold experimental approach to her projects often challenges the convention of traditional books in both physical design and printed content. Boom has been noted as the youngest recipient of the Gutenberg Prize, an award recognizing outstanding services to the advancement of the book arts. A selection of Boom’s books are held in the permanent collection of MoMA, and a personalized Irma Boom Archive has been set up at the University of Amsterdam, Netherlands, showcasing Boom’s work.

Aaron Betsky  is a critic, curator, educator, lecturer, and writer of texts about architecture and design. Betsky is president of the School of Architecture at Taliesin and a critic and author of more than a dozen books on art, architecture, and design. Trained at Yale, Betsky has worked as a designer for Frank O. Gehry & Associates and Hodgetts + Fung, taught at SCI-Arc, and served as the director of the 11th Venice International Architecture Biennale.

Lars Müller, born in Oslo in 1955 and a Norwegian citizen, has been based in Switzerland since 1963. After becoming a graphic designer in Zurich, extended travels, and a one-year assistant position with designer Wim Crouwel in Amsterdam, Müller established his studio in Baden/Switzerland in 1982. In 1983 Müller published his first book and, as Lars Müller Publishers, has produced some 600 titles to date.  Lars Müller is a passionate educator and has taught at various universities in Switzerland and in Europe. Recently he taught as the Regents’ Professor at UCLA. Müller frequently serves on academic and competition juries. From 2009 to 2015 he was a member of the jury of Design Preis Schweiz. Müller was the international president of AGI Alliance Graphique Internationale from 2013 to 2015.

Book Launch Rethinking Design by Renny Ramakers
12 April / Friday
19:00 – 19:30 Walk-in
19:30 – 20:15 Speeches Hans Lensvelt, Renny Ramakers, Lars Müller
20:15 – 21:15 Apéro

ALL NEW / Ventura Centrale
Via Ferrante Aporti 19 / 20125 Milan

Lensvelt & Modular
Milan Design Week 2019 / Fuorisalone / Ventura Centrale


Yev Kravt , Press Officer Droog
+31 (0)6 83 67 97 37
press kit

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